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bucky wrote:
The gloves are off for now so sure, why not? Fox already owns half of the broadcast rights. Comcast could give Nascar it's own info channel.
The gloves are off for now so sure, why not? Fox already owns half of the broadcast rights. Comcast could give Nascar it's own info channel.
Fox gave NASCAR its own channel several years ago. After a year it turned out that there was not enough programming or viewer interest for a full time NASCAR channel. And certainly not enough advertising to make th channel pay for itself.
With two hours of NASCAR news and talk on cable each day, live coverage of almost all practices and qualifying and at least four hours of talk and news on those days, and live coverage of the top three series, many K&N races and modified races. I think NASCAR is very well covered / available today.
One other point. Estimates are that for every 5 dollars spent on TV and radio advertising, $2 becomes unavailable to teams for sponsorship.
The more broadcast programs, the less money for teams and fewer teams at all levels of NASCAR.
Full-Time 2014 - ????
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Not a lot of info here, but 2 questions come to mind.
If NASCAR can't attract a long term high dollar entitlement sponsor now, how will they succeed landing a short term 'pocket change' millions sponsor for a handful of races?
The tweet says NASCAR is targeting Coca Cola. Isn't Monster a Coke owned subsidiary and Monster is heading for the exits.
With the exodus of some of the biggest corporate names as sponsors in recent years from teams, I'm left thinking the well is dry for NASCAR in that regard. And when the lucrative media rights contract ends in 2022, there goes the other shoe......
* This post was edited 06/19/18 04:15pm by thomasmnile *
It will be interesting to watch this all play out. I certainly am not privy to how the parent sponsor money trickles down to the teams or even if it does.
Maybe it will go the way of music where if the artists don't tour they can't make any money thanks to piracy and the likes of Spotify and others.
If the series sponsors go away and TV gives up on it somebody better darn sure be focused on getting butts back in the seats at the tracks.
Other than the Daytona 500 I rarely go to a track, and I am really close to Darlington, Charlotte, and Richmond. I can sit in my living room or a bar in air conditioned comfort and save a lot of money. We did go to the Coke Zero 400 in 2016 and liked to die from the heat.
BTW it's more complicated than what most of us know.
When folks don't respond to ADS, the sponsors disappear. And, I believe that is part of the issue - it's OK, or even necessary to get the ADS for revenue, I get it, we all get it. BUT, when it interrupts the program, or is plastered on every flat surface or all over the cars and fire-suits, etc - it just gets to be too much.
The teams, drivers, athletes in general have nearly priced sports out of the TV markets because it requires so many interruptions to foot that bill -- and I know, it's not always just the athletes, it's all the support staff it engages now too. Bodyguards, agents, PR reps, attorneys, Unions, water boy, uniforms washer, ball carrier, shoe fitter, medical staff, etc -- and every one wants a piece of the action.
The end component - the driver, or team, or player - gets the remains once all this other stuff is paid. SO, despite rules changes and lack of action due to more restrictive game play (in most sports, not just NASCAR) the games become less engaging, less fun, and sell products instead of allowing full enjoyment of a competition.
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thomasmnile wrote:
The NEW Sponsorship Model?
Not a lot of info here, but 2 questions come to mind.
If NASCAR can't attract a long term high dollar entitlement sponsor now, how will they succeed landing a short term 'pocket change' millions sponsor for a handful of races?
The tweet says NASCAR is targeting Coca Cola. Isn't Monster a Coke owned subsidiary and Monster is heading for the exits.
With the exodus of some of the biggest corporate names as sponsors in recent years from teams, I'm left thinking the well is dry for NASCAR in that regard. And when the lucrative media rights contract ends in 2022, there goes the other shoe......
The NEW Sponsorship Model?
Not a lot of info here, but 2 questions come to mind.
If NASCAR can't attract a long term high dollar entitlement sponsor now, how will they succeed landing a short term 'pocket change' millions sponsor for a handful of races?
The tweet says NASCAR is targeting Coca Cola. Isn't Monster a Coke owned subsidiary and Monster is heading for the exits.
With the exodus of some of the biggest corporate names as sponsors in recent years from teams, I'm left thinking the well is dry for NASCAR in that regard. And when the lucrative media rights contract ends in 2022, there goes the other shoe......
Monster Beverage Corporation (MNST)is not owned by Coca-Cola but might be in the future.
https://finance.yahoo.com/m/acb9aabd-c1bf-3ddb-8548-734eba114b13/monster%3A-coca-cola-takeover.html
Monster Energy is the main sponsor for Brittany Force, the 2017 NHRA Top Fuel champion.
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