Benefits of becoming a Coast to Coast Affiliate Resort
Added Selling Power: In membership camping, the sales focus should always be on the 'home resort' or primary product. However, surveys indicate that consumers want the added benefit of being able to access other quality camping locations, and that having this benefit is a prime factor in their purchase decision. By affiliating with a high quality, 30-year old reciprocal network like Coast to Coast, resorts gain added selling power and further enhance their ability to be successful in membership camping sales. Not only can affiliated resorts offer their members all the benefits associated with their home resort, but they can offer their members the added value of being able to visit hundreds of other high quality Coast to Coast resorts all over North America. Not to mention all the additional travel discounts and services that Coast to Coast makes available to its members.
Recognition: Coast to Coast affiliated resorts gain immediate recognition in the marketplace because Coast to Coast is well known for the high quality of its affiliated resorts. Coast to Coast created the reciprocal use concept for RV resorts and has 30 years of experience in providing quality services. Our family ties with the Affinity Group, which also owns The Good Sam Club, Camping World, TL Enterprises, Golf Card International and Woodall's Publishing, provide added strength and industry recognition. Coast to Coast is also associated with the leading industry organizations including RVIA (Recreational Vehicle Industry Association), ARVC (National Association of RV Parks & Campgrounds) & ARDA (American Resort Development Association).
Educational Conferences, Workshops & Roundtables: Coast to Coast hosts an Resort Conference featuring industry experts, supplier exhibits and seminars focusing on critical issues of the campresort business, like sales, marketing service, operations and legal structuring. This conference provides an excellent opportunity to network with other developer/owners and exchange ideas. Coast to Coast also periodically hosts Regional Workshops and round tables for affiliates.
Sales & Marketing Collateral: Coast to Coast provides its affiliated resorts with sales materials to assist them during their sales presentations. Materials available include new member kits, colorful brochures, wall posters, system directories, and an exclusive sales video promoting the RV lifestyle.
Regional Director Support & Visitations: An experienced Regional Director will conduct onsite visits to your resort and is available to consult with individual resorts at any time.
Affiliate Newsletter & Access to Industry Resources: Coast to Coast's newsletter for resort management, INSIDE NEWS, keeps affiliated resort personnel advised of Coast to Coast policies, programs and system updates. We also serve as a valuable resource center for connecting resorts with suppliers, architects, sales sources and marketing or operations consultants.
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